Bibliography for ICT601 Business Analytics BETA

(1)

Stubbs, E. Delivering Business Analytics: Practical Guidelines for Best Practice, 1st edition.; Wiley: Hoboken, N.J., 2013.

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Slicing and dicing consumer data at Allrecipes. https://web.archive.org/web/20161012232353/http://www.tableau.com/stories/customer/understanding-consumer-behaviors-worlds-largest-digital-food-brand.

(3)

Knaflic, C. N. Storytelling with Data: A Data Visualization Guide for Business Professionals; Wiley: Hoboken, New Jersey, 2015.

(4)

Few, S. Tapping the Power of Visual Perception.

(5)

Healey, C. G. Perception in Visualization. https://www.csc.ncsu.edu/faculty/healey/PP/.

(6)

Interaction Design and Gestalt Principles | Lynda.Com Tutorial, 14AD.

(7)

Tableau inc. Visual Analysis Best Practices: Simple Techniques for Making Every Data Visualization Useful and Beautiful.

(8)

Rodgers, T. Which type of chart or graph is right for you? | Tableau Software. http://www.tableau.com/learn/whitepapers/which-chart-or-graph-is-right-for-you?ref=wc&signin=d16c3ac7d42e642ceb4fc753a4468325.

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Few, S. Tapping the Power of Visual Perception.

(10)

Moss, L. T.; Atre, S. Chapter 9: Step 9: Extract/Transform/Load Design. In Business intelligence roadmap: the complete project lifecycle for decision-support applications; Addison-Wesley: Boston, MA, 2003.

(11)

Yellowfin. A Case Study: University of Konstanz Generates New Insight with Business Intelligence, 8AD.