Bibliography for ICT601 Business Analytics BETA

1.

Stubbs, E. Delivering business analytics: practical guidelines for best practice. (Wiley, 2013).

2.

Slicing and dicing consumer data at Allrecipes. https://web.archive.org/web/20161012232353/http://www.tableau.com/stories/customer/understanding-consumer-behaviors-worlds-largest-digital-food-brand.

3.

Knaflic, C. N. Storytelling with data: a data visualization guide for business professionals. (Wiley, 2015).

4.

Few, S. Tapping the power of visual perception.

5.

Healey, C. G. Perception in Visualization. https://www.csc.ncsu.edu/faculty/healey/PP/.

6.

Interaction design and Gestalt Principles | lynda.com tutorial. (14AD).

7.

Tableau inc. Visual analysis best practices: Simple techniques for making every data visualization useful and beautiful.

8.

Rodgers, T. Which type of chart or graph is right for you? | Tableau Software. http://www.tableau.com/learn/whitepapers/which-chart-or-graph-is-right-for-you?ref=wc&signin=d16c3ac7d42e642ceb4fc753a4468325.

9.

Few, S. Tapping the power of visual perception.

10.

Moss, L. T. & Atre, S. Chapter 9: Step 9: Extract/transform/load design. in Business intelligence roadmap: the complete project lifecycle for decision-support applications (Addison-Wesley, 2003).

11.

Yellowfin. A Case study: University of Konstanz generates new insight with business intelligence. (8AD).